Fluoride
2027Fluoride formula · 60g | 2.1 oz
Watermelon Fresh
Juicy, sweet and summer-holiday bright.
- Cavity protection
- Strengthens enamel
- Fresh breath
Price at launchTake a look
Brand new · Launching 2027
Brushing just got delicious!
Meet Watermelon Fresh, Cotton Candy and Blue Raspberry. Seriously tasty toothpaste with fluoride, or fluoride-free with nano-hydroxyapatite. Lab tested to keep smiles healthy.
- Lab tested
- Certified safe
- Fluoride or nano‑HA
Coming2027
Watermelon Fresh
Cotton Candy
Blue RaspberryFluorideFluoride-free with nano‑HALab testedNo-mess pumpThe range
Three flavours. Your formula.
Every FunSmile flavour comes with fluoride, or fluoride-free with nano-hydroxyapatite, in our no-mess 60g pump.
Fluoride helps protect against cavities and strengthen enamel.
Fluoride
2027Fluoride formula · 60g | 2.1 oz
Cotton Candy
Fairground fluffy, minus the sugar rush.
- Cavity protection
- Strengthens enamel
- Fresh breath
Price at launchTake a look
Fluoride
2027Fluoride formula · 60g | 2.1 oz
Blue Raspberry
Tangy, zingy and impossibly blue.
- Cavity protection
- Strengthens enamel
- Fresh breath
Price at launchTake a look
Swipe to see all three
- 3yummy flavours
- 2formulas
- 60gno-mess pump
- 2027launch year
Pick your flavour
What’s your flavour?
Watermelon Fresh
A burst of ripe watermelon with a cool, clean finish. It tastes like a summer holiday, and your mouth feels properly fresh afterwards.
- Ripe watermelon
- Cool mint finish
- Sweet, never sickly
Available with fluoride, or fluoride-free with nano‑HA
Lab tested & certified
Fun on the outside. Serious on the inside.
The flavours are the fun part. The formula is the serious part. Every FunSmile toothpaste is tested and certified before it gets anywhere near your brush.
Lab tested and certified
Lab tested
Every formula goes through independent laboratory testing before it reaches a shelf.
Certified safe
Safety assessed and certified to UK and EU cosmetic regulations.
Fluoride or nano‑HA
Every flavour comes with fluoride, or fluoride-free with nano-hydroxyapatite. You choose what suits you.
No-mess pump
The 60g pump gives a clean, measured amount. No squeezed-flat tubes, no crusty caps.
Two formulas
Fluoride or fluoride-free? You choose.
Same flavours, same pump, same fun. The only difference is the active ingredient: fluoride, or nano-hydroxyapatite.
Active: Fluoride
Fluoride formula
For everyday cavity protection.
Fluoride helps protect against cavities and strengthen enamel.
- Cavity protection
- Strengthens enamel
- Fresh breath
Active: Nano-hydroxyapatite
Fluoride-free formula
Fluoride-free, powered by nano‑HA.
Made with nano-hydroxyapatite in place of fluoride: a tiny form of the same mineral your enamel is made from, to help strengthen and remineralise teeth.
- Nano-hydroxyapatite
- Helps strengthen enamel
- Fresh breath
Not sure which is right for you or your family? Ask your dentist. Usage and age guidance will be printed on every pack.
Our fluoride-free hero
Meet nano‑HA.
Hydroxyapatite is the mineral your tooth enamel is mostly made of. Nano-hydroxyapatite is a super-fine form of it that helps fill in tiny weak spots and strengthen enamel, without fluoride.
Made of what teeth are made of
Hydroxyapatite is the mineral your enamel is mostly built from.
Super-fine particles
The nano form is tiny enough to settle into microscopic weak spots on the tooth surface.
Fluoride-free
It's the active ingredient in every FunSmile fluoride-free flavour.
Enamel Weak spot Filled by nano‑HA
60g pumpNo mess!The pump
Goodbye, squeezed-flat tubes.
FunSmile comes in a stand-up 60g pump that looks great by the sink and dispenses right to the last brush.
- 1
Pop the cap
The clear cap keeps the nozzle clean between brushes.
- 2
Press the pump
One press gives a neat, measured amount. No squeezing, no waste.
- 3
Brush & smile
Two minutes of flavour, twice a day. The easy bit.
FAQ
Questions? Ask away.
When does FunSmile launch?
FunSmile launches in 2027. Join the launch list and you'll be the first to hear the date, and the first to get your hands on a pump.
What's the difference between fluoride and fluoride-free?
Our fluoride formula helps protect against cavities and strengthen enamel. Our fluoride-free formula uses nano-hydroxyapatite instead, to help strengthen and remineralise enamel without fluoride. Both come in every flavour and both freshen breath.
What is nano-hydroxyapatite?
Hydroxyapatite is the mineral your tooth enamel is mostly made of. Nano-hydroxyapatite (nano‑HA) is a super-fine form of it that helps fill in tiny weak spots on the surface of your teeth and strengthen enamel. It's the active ingredient in our fluoride-free formula.
Is FunSmile lab tested?
Yes. Every formula is independently lab tested and certified to UK and EU cosmetic regulations before launch.
Which flavours are there?
Three to start with: Watermelon Fresh, Cotton Candy and Blue Raspberry. Got an idea for the next one? Tell us when you join the launch list.
Who is FunSmile for?
Anyone who thinks brushing could be more fun. Age and usage guidance will be printed clearly on every pack, and your dentist is always the best person to ask.
Where will I be able to buy it?
We'll announce where to buy FunSmile before launch. Launch list members hear first.
The launch list
Be first to try FunSmile in 2027.
Get the launch date, early access and the odd flavour sneak peek. No spam, just smiles.