Fluoride-free
2027Fluoride-free pack design coming soon
Fluoride-free formula · 60g | 2.1 oz
Watermelon Fresh
Juicy, sweet and summer-holiday bright.
- Nano-hydroxyapatite
- Helps strengthen enamel
- Fresh breath
Price at launchTake a look
Coming 2027Lab testedCertified
Cotton Candy
Fairground fluffy, minus the sugar rush.
Soft, sweet cotton candy flavour that turns brushing into a treat. A fun reason to brush for the full two minutes.
Choose your formula
FluorideCavity protection · Strengthens enamel · Fresh breathFluoride-freeNano-hydroxyapatite · Helps strengthen enamel · Fresh breath
Powered by nano-hydroxyapatite
Hydroxyapatite is the mineral your tooth enamel is mostly made of. Nano-hydroxyapatite is a super-fine form of it that helps fill in tiny weak spots and strengthen enamel, without fluoride.
Fluoride-free pack design will be revealed before launch.
- Size
- 60g | 2.1 oz
- Format
- Pump
- Launch
- 2027
Tastes like cotton candy. Works like toothpaste.
Lab tested
Every formula goes through independent laboratory testing before it reaches a shelf.
Certified safe
Safety assessed and certified to UK and EU cosmetic regulations.
Fluoride or nano‑HA
Every flavour comes with fluoride, or fluoride-free with nano-hydroxyapatite. You choose what suits you.
No-mess pump
The 60g pump gives a clean, measured amount. No squeezed-flat tubes, no crusty caps.
More flavours to love
Fluoride-free
2027Fluoride-free pack design coming soon
Fluoride-free formula · 60g | 2.1 oz
Blue Raspberry
Tangy, zingy and impossibly blue.
- Nano-hydroxyapatite
- Helps strengthen enamel
- Fresh breath
Price at launchTake a look
The launch list
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